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Air Fresheners

When fragrances change, your daily life changes

This is our corporate group’s core business and the one that we expect to grow. We own totally unique air-care brands, such as SHOSHURIKI, which is our leading brand.

Air Fresheners Market Overviewed with Figures

The Domestic Market Scale
73.2B
The Domestic Market Share (31%)
No.1
  • *SRI+“Air Fresheners (excluding those for clothes, automobiles, and removing viruses)” by INTAGE Inc. (based on the data collected from Jan. to Dec. 2024) *The market scale means the cumulative sales.

Major Brand

  • SHOSHURIKI

    Power of deodorization and fragrance: air fresheners are undergoing continuous evolution

    • SHOSHURIKI was released in 2000 as a powerful and long-lasting deodorizer. It has been appreciated by consumers as a reliable and familiar air-care brand ever since. We offer a variety of applications and fragrances that can fulfill the needs of the times, while improving the deodorization technology. This brand keeps evolving in order to create new value in the wellness business in addition to better deodorizing effects and fragrances.
    Product site
    SHOSHURIKI Brand site
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