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Management Philosophy

Management Philosophy

To fulfill our mission of giving our service to society and earning society's trust, S.T. constantly works to improve its products, and to create unique products that our customers can trust absolutely.

To achieve the company's sustained prosperity, S.T. ensures its workplaces provide an environment where its employees can earnestly work with hope and pride.

Always valuing harmony and courtesy, S.T. strives to be the best company as regards winning the absolute trust of our customers, other concerned people and society at large.

Corporate Slogan

"Refreshing the Air"

We want to refresh the air in your home and your life.

We want to refresh the air in your store and your office.

We want to refresh the air all over Japan.

As a first step, we're refreshing the air around us.

With a refreshing approach to research and products.

A refreshing attitude in our marketing and sales.

And refreshingly new concepts in our advertising and publicity.

We're always offering our customers new proposals.

Proposals that help by refreshing the air.

Derivation of company name


The "ST" of S.T. Corporation derives from a formulation of the first tenet of our management philosophy: our mission of giving our Service to society and earning society's Trust, and of creating Super Top products.

The baby chick logo

Familiar to and enjoyed by many of our customers, our baby chick corporate logo symbolizes S.T. Corporation. The logo reflects our corporate stance of being healthy, refreshing, sincere, modest and always happily facing up to the next challenge.