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Strategy

Managerial Policy

Our business is to bring a bright and vibrant life to customers through the air, under our management philosophy and corporate philosophy. Our managerial policy maintains the traditional "being a Company that is both Robust and Quick to Act (narrowing down and concentrating on targets, developing unprecedented products and managing businesses swiftly)" aspect, while also aiming at brand value management and seeking the sustainable, mutual growth of firms and society.

Management Strategy (Brand Value Management)

Our goal is to build a strong base that will not be affected by changes in the business environment. Our goals are (1) No.1 share in the domestic air care market (No.4 worldwide), (2) creation of a revolutionary new market, (3) establishing a presence in the ASEAN area for overseas markets, and (4) operating margin of 10%. Our strategy is brand value management. (1) creation of customers, (2) management structure to pursue higher profitability, and (3) aim to develop the "base".